Back in the 90's I was checking out a cool new clothing brand called SHIFT. I guess the name stood for a shift to a new more advanced state of awesomeness or something.
I removed the H from shift and made my own versions of the logo in red & blue & purple rather than grey. When my blog later became quite popular I ended up printing SIFT T-shirts in a range of colours!
Even back then I was aware that there were try hard satanists lurking all over the internet and the circular logo of Google stood for 666, so I started calling myself “sift666” because that name was usually available.
Then I told her about my old blog where I used to have 800 misspelled porn search tags aimed at attracting illiterate google porn searchers, which got millions of hits up until Google blacklisted it. Notice a pattern here?
Then I realised I've nearly gone full circle from SHIFT to SIFT, and onward to SIFTY and then SHIFTY which is nearly right back to SHIFT again.






















































