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Wednesday, 3 December 2025

EXISTENTIAL CRISIS

It probably sounds a bit fruit-loops to even seriously be considering the optimum number of blog posts to do each day, but after doing a couple of posts mentioning my 27 year history of blogging, I started contemplating that life defining question again.

For most of the past 27 years I have simply done a blog post whenever I had an urge to say something, and over time on www.frot.co.nz, that generally worked out to an average of around 10 posts each month.


But with this new www.sift.co.nz blog, I set out at the start of 2024 with a definite aim of doing one post every day, even if those posts were only shorties. I liked the idea of forcing myself to post something daily, and wondered how I’d cope with that sort of intense pressure!
 
It has actually worked out fine, because on days when I couldn't be arsed writing much, I have just re-posted something from my old www.frot.co.nz blog, or shared a meme or something else fairly quick and basic. 
 

For the first year (2024) the hits on my new SIFT blog were fairly disappointing, generally numbering only around 100-200 total hits each day, and I thought my 1000+ hits a day times (2017-2019) were well and truly over. But throughout 2025 the hits have actually been slowly increasing, they are now averaging 500+ a day, and are continuing to gradually climb.
 
The only promotion I do these days are a few odd links on my Facebook account, apart from that I can't be bothered striving to get hits, but I must admit to having a look at the hit counter from time to time out of curiosity.
 
In the grand scheme of things I realise 1000 hits a day is bugger all, but it does add up to over a third of a million hits a year (365,000), and I used to manage to convince myself that I was a big-time influencer back in my 1000+ hits glory days.
 
If I'm honest about it, one way or another, I'd like to get back up over half a million hits a year. That was my peak hit-count on www.frot.co.nz back in 2018. Then I'd be a mover and shaker again. 
 
 

Presently the hits vary quite a bit each day, from lows of around 300, to highs of over 1500, and I have no idea why that is. Those quite big daily variations don't seem to be caused by my new posts of the day, there just seem to be inexplicable ebbs and flows in the overall traffic to the entire site.

In 27 years of blogging, the most posts I’ve ever done in one day is four (SIFT yesterday), and the longest I’ve gone without doing a post is 30 days (SIFT July 2025, but since filled back in). Clearly those are both maniacal and possibly unhealthy extremes which I'm not planning to attempt again.

My current plan, starting this month (December 2025) is to continue aiming to do a post every day, but at the same time to randomly add any extra posts that I feel inclined to. So I might end up doing more than one post each day, or then again I might not, but either way I’m going to be taking an unconstrained walk on the wild side...